Reto Hofstetter und Klaus Matthias Miller - Precision Pricing : Autorenportrait BoD

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Reto Hofstetter

Reto Hofstetter is an Assistant Professor of Marketing at the Institute of Marketing and Management at the University of Bern in Switzerland. After a research visit at the Wharton School of the University of Pennsylvania, he obtained his PhD in Management Economics at the University of Bern in Switzerland.

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Klaus Matthias Miller

Klaus Matthias Miller is an Assistant Professor of Marketing at the Institute of Marketing and Management at the University of Bern in Switzerland. After a research visit at the Wharton School of the University of Pennsylvania, he obtained his PhD in Management Economics at the University of Bern in Switzerland.

Homepage von Klaus Matthias Miller

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Precision Pricing

Measuring Consumers' Willingness to Pay Accurately

Klappentext des Buches

Measuring Consumers' Willingness to Pay
"Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!"

Professor Dr. Dr. Z. John Zhang
The Wharton School,
University of Pennsylvania, USA.

Books on Demand
ISBN 978-3-8370-9558-6, Paperback, 296 Seiten

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