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Management Research by Practitioners
DBA HandbookDirk Beerbaum (Hrsg.)
Verlag: Books on Demand
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Chapter I"One of the main triggers for this thesis was my direct experience of the financial crisis, as it showed that many principles and assumptions that were believed to be "carved in stone" were challenged overnight. Investors lost confidence as Corporate Governance turned out to be very poor in reality, although companies consistently declared in their disclosures that they followed good Corporate governance guidelines". This section develops a Corporate governance reporting taxonomy, which can be used for electronic reporting and is the basis for the digitalisation in accounting. A mixed-method approach s applied which combines qualitative and quantitative research methods.
Chapter II deals with an analysis of marketing process governance in multinational enterprises and is based on an empirical analysis of FT500 index corporations. The literature showed, that there is currently little substantial understanding of how activities and processes in marketing can be sourced and geographically relocated. However, there is substantial evidence in scholarly and managerial literature that marketing process reallocation is a subject of increasing attention for the last five years.
Chapter III focus on out of stock situations (OOS) in retail stores.
One of the major advantages of store-based retail formats is the availability of products. The unavailability of products is a major threat for store-based retail formats as OOS situations are considered to be some of the most displeasing occurrences for consumers, resulting in dissatisfaction. As avoiding or recovering from OOS situations are matters of allocating limited resources (e.g. staff, money) wherever they are most effective, this work recommends actions that retailers can take to manage OOS occurrences at store-based retail formats to increase consumer satisfaction.
All three researcher describe in their reflexive diaries how thy managed to be sucessfull on their long jounrney to the finalisation of their thesis. We all three would also like to thank our supervisors and all of our contributors. Let the words speak for themselves.
Dirk Beerbaum (Hrsg.)
Dr. Dirk Beerbaum is an Executive-in-Residence at Aalto University School of Business, Finland. He received his Doctorate degree from the University of Surrey in Guildford, United Kingdom. He holds a Master degree in Business Administration from the European Business School in Oestrich-Winkel, Germany and is a Certified European Financial Analyst (CEFA). He is a senior lecturer at the Frankfurt School of Finance & Management . His research is also grounded on his 20 years practical experience as Vice President of Corporate Disclosures working for several Banks in Germany and as Management Consultant in the area of Finance Transformation, Disclosure Management and Business Process Reengineering (BPR). His main research interests include Corporate Governance, Taxonomy development, external and regulatory reporting and XBRL. He is a reviewer for the Journal "Corporate Governance: An international Review (CGIR)" and presented his research on several international conferences. He is also a member of the IFRS Taxonomy Consultative Group of the IASB in London.
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