Next Level CMO
How the role of marketing is changing completely
Matthias Schrader (Hrsg.)Band 05 von 5 in dieser Reihe
Paperback
300 Seiten
ISBN-13: 9783948580858
Verlag: Next Factory Ottensen
Erscheinungsdatum: 04.10.2022
Sprache: Englisch
Farbe: Nein
erhältlich als:
inkl. MwSt. / portofrei
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Mehr erfahrenMarketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
Matthias Schrader (Hrsg.)
Matthias Schrader is one of the digital pioneers in Europe. In the mid-90s, he founded the digital marketing and advertising agency SinnerSchrader and began developing e-commerce solutions for start-ups such as Intershop, Ricardo and buecher.de, which were thus able to go public earlier than expected. In 1999, SinnerSchrader itself went public and was one of the few young companies to survive the so-called "New Economy" and emerge stronger. In 2006, Schrader founded the NEXT Conference, which has become the leading conference for digital transformation in Europe. In 2017, the global management and technology consultancy Accenture acquired a majority stake in SinnerSchrader for a nine-figure sum. Today, Matthias Schrader leads Accenture Song in Germany, Austria and Switzerland.
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